Team Sunweb and BinckBank are proud to announce a strategic partnership, commencing from July 5th. As part of this innovative partnership, BinckBank will provide financial expertise, adding to Team Sunweb riders’ development.
The new Keep Challenging Center is given more and more shape with this partnership. The Keep Challenging Center – Home of Team Sunweb – is a campus combining a living environment and high-end elite sports support to optimize athlete development, cooperation and ultimately bringing the team performance to a higher level. Part of the young riders’ development is the financial theme, where BinckBank joins the curriculum with their financial expertise. This becomes an increasingly relevant topic, with promising talents turning into future stars in only a few years’ time, and requiring the financial expertise to support that transition.
Jon Thissen, Head of Marketing and Sales at BinckBank, said: “With Team Sunweb we share the passion and love for cycling, people and innovations. Cycling fits with our mission and we trust it brings people freedom and independence. This partnership with Team Sunweb is the next step of our involvement in cycling and through this partnership we bring fan engagement to the next level. We love to share our financial expertise with young talented and promising riders to support and develop them in their financial management during the various steps in their career.”
Jan Wermink, Head of Business Strategy at Team Sunweb, said: “We are delighted to share this innovative partnership with BinckBank. BinckBank is an undisputed frontrunner in the market of online broking and has won many awards over the years. With their mission to help people achieving goals and independency, we share great ambitions with BinckBank. We look forward to our cooperation in the coming years.”